Bondi Beauty Entrepeneur – Elle Ferguson


ELLE EFFECT is an Australian beauty brand created by digital entrepreneur, Elle Ferguson.

What started out as a mission to develop the perfect tan and bottle, on its journey to launch – the ELLE EFFECT – represents so much more. Remembering always, not to judge a book by its cover, the ELLE EFFECT is an attitude, that comes from within. is an all inclusive community for the style conscious and beauty babes – where women celebrate women – with confidence, kindness, and courage. Sprinkled with style advice and mantras, and basically everything you could need, to get the ELLE EFFECT,


ELLE FERGUSON is the ultimate BONDI beach babe and girl boss.  She is the Owner and Creative Director of ELLE EFFECT, and is the epitome of the bronzed Aussie goddess.

While she is known for her golden tan and beachy waves,  it’s Elle’s view, that beauty comes from within. With a commitment to stay true to her core value system, she approaches her projects and days, with a kind spirit, inner confidence, and courage to learn, grown, and contribute, in every way she knows how.

@elleeffect @ELLE_FERGUSON
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