21st April Beauty, Collaborations


I am not sure I have had a prouder career moment than when we were able to partner Elle Effect exclusively to be stocked at Mecca. I can’t believe there is going to be a product I made with my name on it in Mecca Maxima, company that I have shopped at for years! My mum use to take my sister and I there when it first launched and I know how proud she would be of me for this milestone in my career.

I am also so super happy that anyone who is a bit afraid to purchase Elle Effect online has a place to go and try it out, and smell it, so you know it really does smell like roses! xx

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