9th May Beauty


Imagine thousands of baby pink roses hanging from the ceiling, walls and floors completely mirrored, and it all happening at Kim Kardashian West’s house in LA.

Next, imagine having lunch with Kim, her family and her team to celebrate the launch of one of the most exciting beauty launches of all time, KKW Beauty.

And then… you end up in the photo booth, with Kim, and Kris Jenner, and some of the amazing men and women on her team.

I believe this is what an out of body experience feels like.

It know this is what the ELLE EFFECT feels like!



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